GET CLEAR AND FOCUSSED ON YOUR PET BUSINESS MARKETING WITH
The Mini Marketing Audit
You’re a small business owner wearing all (or most!) of the hats and you’re working hard trying to help pet owners but:
You’ve done everything yourself and you’re just not quite sure that your website makes sense
OR
You’ve launched a new product / service and while it’s had interest on social media, it’s not resulted in many sales
OR
You’ve had feedback that you’re too expensive
OR
You know that you have a really amazing product that solves a pressing problem, but people don’t seem to get why the product is great
OR
You’re not quite getting the right clients, or you’re getting products returned
Here’s where the mini marketing audit will help
SEE YOUR MARKETING THROUGH SOMEONE ELSES EYES AND GET FEEDBACK
GET CLEAR ON WHERE TO MAKE QUICK WINS IN YOUR MARKETING
UNDERSTAND WHAT BIGGER PROJECTS YOU NEED TO PLAN FOR THE YEAR AHEAD
Who is Rowan? AKA Pooch & Pineapple
I’ll jump into the details of how I can help you in just a mo… but first, you’re probably wondering why you’d choose me?
Hi I’m Rowan!
I’m a pet business photographer who has a career background in sales and marketing. I’m qualified in marketing with The Chartered Institute of Marketing, I’ve been taught how to make stuff sell! I worked in corporate brand management on many different brands for 10 years, including things like new product launches in busy markets, and maximising profit with products that have been around a while.
Because I’m also very creative, I left all that behind in 2014 to become a professional photographer. I love using my commercial know-how with my creative skills to solve problems!
As a child free guardian of two high maintenance dogs, I am a customer of LOADS of pet businesses. And I’ve seen that there are some brilliant products and services available for pet owners that just don’t get the credit they deserve.
So I created the Mini Marketing Audit to help amazing pet business owners really maximise what they do and who they help.
Here’s how it works
1.
We have a 15-20 minute zoom call where you can tell me about the problem your business is facing and all about how you market your business.
We’ll chat in real time so that we can both ask questions and get crystal clear.
2.
I’ll go and look at your website, social media channels and any other marketing that you do, recording a video of my progress and thoughts. You’ll see and hear what it looks like for someone else to look through your website.
And because I know what overwhelm feels like, I’ll write up a list of the tasks that I think you can do to solve your problem and give you some ideas for projects you may want to consider.
3.
I’ll send you the video and the PDF containing all my suggestions for quick wins and project ideas.
You can re-watch and re-read as many times as you need to.
4.
If you need it, we can have a follow up video call for you to ask questions and chat about ideas.
“I feel like you have blessed my website with magic as I have had many more discovery calls since I actioned the quick wins”
“Wow! This is so helpful… I’m 10 minutes in – SO helpful”
“Just what I needed to know to progress my online presence.
Lots of great clear advice.
Rowan is genuinely interested and cares about pet businesses for the sake of the humans and dogs”
READY TO GET CLEAR AND FOCUSSED ON YOUR PET BUSINESS MARKETING?
Book Your Mini Marketing Audit for £99
Choose your preferred date and time for your first call, tell me who you are and pay the £99 to complete your purchase
The Big Picture Audit Is For You If:
- You are a pet business already making some sales
- You are planning on making some changes to improve your business, you just don’t know where to start
- You want a second pair of experienced eyes on your business to point you in the right direction
- You have animal welfare at the heart of your business and do not subscribe to methods that cause pain, fear or intimidation
Choose your preferred date and time for your first call, tell me who you are and pay the £99 to complete your purchase
FAQS
HERE’S A SELECTION OF THE COMMONLY ASKED QUESTIONS
If your question isn’t answered below, you can contact me here and I’ll come back to you in two shakes of a dogs tail.
P.S Don’t forget to check out my dog photography blog for lots of useful advice and my latest work!
WHAT INFORMATION DO YOU NEED TO DO A MINI MARKETING AUDIT?
We only have 15 – 20 minutes for the initial video call, so please do come prepared! I will be asking about the following:
- A short summary of what you do and what you sell
- An overview of the problem you are experiencing
- Your brand values – you can either tell me these and I can say whether they are obvious to me, or you can ask me to see if I can guess from what I see on your marketing
- Your brand colours – again you can either tell me these, or I can try and guess
- Your ideal client and their pet – again you can either tell me these, or I can try and guess
- A link to the place where you make your sales (either your website or 3rd party selling site like Amazon, Etsy, etc)
- If you want me to complete a test transaction, please come with a voucher code for me to zero the balance of the transaction. I will use a spoof address to complete the purchase (and don’t send me whatever it is that you want me to buy!)
- All the marketing channels that you use to tell people about you and point them at the place where they can buy from you. These might include:
- Your social media channels
- Any high performing blog posts / pages that get you traffic from google searches
- Any adverts you have (either online, or offline, if the latter give me a pdf of the artwork for print)
- Any articles on 3rd party websites
- Photos of the stand that you use at events
- PDF copies of any direct mail that you send out
- Wholesaler brochure pdf
- Anything else you specifically want me to look at and give my impression on
I AM A DOG TRAINER AND I WORK ALONE, CAN YOU HELP ME?
YES! I have already helped many dog trainers by providing them with a mini marketing audit. I am really passionate about helping ethical, force free trainers grow their businesses and help more pet owners because I have been helped with my dogs by your colleagues!
I DON'T HAVE A WEBSITE I SELL FROM AMAZON / ETSY, CAN YOU STILL HELP?
Sure thing, as long as you have an online place where you sell to your clients, I can give you a big picture audit. If you aren’t yet selling online, it’s not going to be helpful for you.
MY BUSINESS HAS NOT YET LAUNCHED, CAN YOU HELP ME?
At this stage of your business the Big Picture Audit wouldn’t be helpful for you. You will need to have some kind of marketing presence readily availble for me to review it and let you know what works and what doesn’t work.
I’ve learned from experience that ‘done’ is always better than perfect. Once you get yourself out there, you’ll be ready for a Big Picture Audit!
I CAN'T AFFORD £99 CAN YOU GIVE ME A DISCOUNT?
The Big Picture Audt is packed with value – and I’ve tried to price it so it’s as accesible as possible to all businesses, no matter how small.
You will get a 20 minute 1:1 call, then the screen recording of my audit, a pdf report of recommendations and a further 30 minute call to discuss any ideas you have.
If you book a Big Picture Audit, and you don’t feel it’s been a worthwhile investment, then I will give you a full refund. You will need to email me at pooch@andpineapple.com within 28 days of recieving your report to get a full refund.
I'M ABOUT TO GET WORK DONE ON MY WEBSITE, SHOULD WE WAIT UNTIL AFTER?
This is really up to you and what YOU want from the audit.
If you want:
– clear guidance on how to improve and what to do to get what you want, get a Big Picture Audit done before you make your changes. You can then incorporate all my feedback in to the changes that you will make and avoid having to make changes twice.
– Someone to test the system – then book your Big Picture Audit after you have made all your changes, although this may mean going back and tweaking what you have already done.
I'M NOT SURE I HAVE TIME
The audit requires some time from you upfront to pull together everything YOU want me to look at, then 15 minutes for you to tell me about your business and what you want me to look at.
After that, the rest is up to you! I’ll send you the screen recording of me auditing your marketing and a PDF report of my recommendations – both of which you can dip in to in your own time.
Folowing that, there is the option for a 30 minute call to answer any of your questions or chat about ideas. But that’s entirely up to you to see if you want it or not?!
I HAVE ANOTHER QUESTION!
If you have a question for me that I haven’t yet answered, you can email it to me at pooch@andpineapple.com