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Pet Marketing Ideas: 3 Inexpensive Ways to Reach Local Pet Owners

Pet business tips

As a pet business owner, you understand that your target market is not just pet owners, but pet lovers. These are people who consider their pets as part of their family and are willing to spend on products and services that will make their furry friends happy and healthy. But how do you reach these local pet owners without breaking the bank? Here are three inexpensive, yet effective, pet business marketing ideas that I have used to market my pet photography business to local pet owners.

1 Promote your pet business on social media

Social media has become a powerful tool for businesses to connect with their audience. For your pet business marketing, platforms like Facebook, Instagram, and TikTok can be used to reach local pet owners.

It can be really overwhelming to have to keep coming up with new ideas for content and sharing them across lots of different platforms. Here is the structure that I use to make things easy:

A – Create some themes to your content.

Having 3 or 4 content themes (sometimes called content pillars, buckets or categories) will help you move past overwhelm and start putting yourself out there. Your pillars need to be something that you WANT to talk about that also resonates with your audience. Consider your business goals, what your target audience engages with, keyword research, frequently asked questions and what makes you unique. 

B – Write blogs aligned to your content pillars.

When you have long form content, like blog posts, that answer questions, overcome objections, entertain and educate your audience, it makes it really easy to pull out snippets to share on social media. (Click here for some ideas on how to start blogging for your pet business)

C – Set some objectives on what you want to achieve with social media.

When you become clear about what you want to achieve with social media, it becomes ten times easier to know what to share, and how to share it. 

D – Repurpose, repurpose and repurpose!

Don’t forget that the average person now sees over 70,000 marketing messages a day, so you should definitely be repeating content. Especially when it’s successful! When you get a successful post, re-use that content again, switching the image and the text.

2. Collaborate with Local Pet Businesses

Another cost-effective way for pet business marketing is by collaborating with other local businesses. Look for non-competing businesses that also cater to pet owners such as dog trainers, veterinary clinics, dog grooming salons, or pet-friendly cafes.

You can cross-promote each other’s businesses through various means such as displaying each other’s flyers or brochures in your respective premises, mentioning each other on social media posts, or even offering exclusive discounts for referrals.

For instance, if you own a dog harness business, you could partner with a local dog trainer who recommends your harness to new puppy parents, and you can recommend their puppy classes to all your clients. This way, you both benefit from each other’s customer base.

3. Attend or Host Local Dog Friendly Events

Local events are a great way to meet pet owners in your community and promote your business. Look for pet-related events such as fun dog shows and animal charity open days and apply for a trade stand. The cost can vary, but it generally ranges from £30. 

When having a stand at a dog event, have a clear idea about what you want to get from the event. It’s obviously really nice to make sales, but if that doesn’t happen, use the opportunity to collect email addresses to stay in touch with interested people, and in the very least, do market research to ask pet owners what they think of your product. 

If there are no upcoming events in your area, why not host one yourself? It doesn’t have to be a big event; it could be something as simple as a pet owners meet-up in a local park, or a pop up stall in a dog friendly pub or cafe. This not only gives you an opportunity to promote your business but also helps build a community of pet lovers in your area.

Pet Marketing Ideas

Marketing your pet business doesn’t have to be expensive. With the right strategies and a bit of creativity, you can effectively reach local pet owners and grow your business. Remember that at the heart of every successful marketing campaign is understanding your audience – what they need, what they want, and how you can provide value to them.

So whether it’s through engaging social media content, strategic collaborations with local businesses, or participating in local events – always aim to connect with pet owners on a deeper level. After all, they’re not just customers; they’re fellow pet lovers too. They have problems that your products can solve!

With these inexpensive yet effective pet business marketing ideas, reaching local pet owners has never been easier. So go ahead and give them a try – who knows? Your next loyal customer could be just around the corner!